Roadshows, Hot Wheels
We were tasked to design a nationwide summer weekend roadshow to promote the team Hot Wheels driver brand. A structure was required that could easily constructed over a short period of time and moved from location to location across the UK. Races were conducted throughout the day and goodie bags were awarded for podium positions. A complimentary branded pallet stack was installed in the entrance of each store to maximise ease of purchase.
Completed 2013-14, Copyright Oakwood
Due to the success of this roadshow the following summer Hot Wheels teamed up with the Boom Co brand to bring together an indoor experiential that toured shopping malls nationwide. Each area was designed to be heavily branded and look hi-tech. In the Hot Wheels zone screens on the walls were included to show jumps in slow motion, audacious jump sequences and linked to a podium green screen. The BoomCo zone was contained within a branded long alley shaped void populated with numerous targets. Participants are encouraged to take part and progress through challenges such as shooting targets, highest car jump, top speed etc and they receive certificate, sticker and goody bag upon completion
Completed 2015, Copyright Oakwood
For the Hot Wheels 'Connector' launch an impactful campaign was created to drive excitement around the ‘connectibility’ of the track whilst bring ‘Connectors’ to life. A Fun Day launched in June with Scouts and Beavers at Gilwell Park, then the second event rolled out during the October Half Term at Westfield Mall. On the final day was the 100 loops World Record attempt. Children could participate building track and racing their cars in various testing zones and along the world record course.
Completed 2016, Copyright Oakwood
Role: Concept Design/ 3D Design Management, 3D Visualisation, Detailing.